65.2% of shoppers suspect in-store POP is AI-made; 21.9% think less of store
In an SPinno survey of 224 people aged 23-65, 65.2% said they had seen in-store POP, posters or menus they thought were made with generative AI. Of those, 37.7% said their impression of the store improved and 21.9% said it worsened; 69.0% of people in their 20s reacted positively, while 29.9% of women reacted negatively. Top requests were disclosing AI use and checking for odd text, images and gaps from the real product.
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On 20 October 2026 the Consumer Affairs Agency issued a cease-and-desist order to giobai Co., Ltd. over its advertising for the FLEURISTE aroma product and cartridges, finding misleading claims of superiority and a breach of Japan’s stealth-marketing rules under the Act against Unjustifiable Premiums and Misleading Representations.
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Meta announced that WhatsApp users can now invite anyone to a call via a link, even if they have no WhatsApp account. Guests join from a computer browser after the host admits them, with up to 32 people, screen sharing and no time limit. Google and Outlook calendar integrations are due later this year.
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Meta introduced Your Algorithm for Facebook Feed and Reels: users can type their interests in plain language and recommendations adjust in real time, with an updated three-dot menu to say “more” or “less” of something. Ranking now uses large language models to interpret these requests.
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Google analysed Maps reviews, ratings and directions requests to publish food trends and its 2026 Fan-Favorite Dining List for ten cities. In Tokyo, reviews mentioning mochi rose 168% year on year, which Google links partly to record inbound tourism. Matcha grew by double digits in almost every city, and hojicha mentions in London jumped 114%.
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Google highlighted three Maps features for finding places to eat: Ask Maps, which matches spoken or typed requests against billions of photos, reviews and menus; weekly-updated Trending, Gems and Top restaurant lists; and local tips such as booking advice and parking. For restaurants, complete photos, reviews and menus now decide whether you get found.
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