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Industry updates

Tourism & inbound

Only the news that matters to shops and small businesses in Japan — picked daily from official sources, summarised in three lines, always with the source.

  1. Twice a day we collect official releases from the Japan Tourism Agency, JNTO, Consumer Affairs Agency, METI, MAFF, MHLW, JETRO, Google, Meta and more
  2. We keep only what is relevant and summarise it in Japanese, English and Chinese
  3. Every item links to the original release
JNTO（日本政府観光局）Tourism & inboundRetail & e-commerce

Japan welcomed 3.1 million visitors in September — down 5%, yet record Septembers for seven markets

JNTO estimates 3,103,700 international visitors in September 2026, 5.0% fewer than a year earlier, as higher airfares linked to the Middle East situation, fewer flights and typhoon cancellations weighed on travel. Korea, Taiwan, Singapore, India, Mexico, Russia and the Middle East still set September records, and the January–September total has passed 30 million.

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Google Japan BlogFood & restaurantsSocial & web marketingTourism & inbound

Google Maps reviews: mochi mentions up 168% in Tokyo, matcha booming worldwide

Google analysed Maps reviews, ratings and directions requests to publish food trends and its 2026 Fan-Favorite Dining List for ten cities. In Tokyo, reviews mentioning mochi rose 168% year on year, which Google links partly to record inbound tourism. Matcha grew by double digits in almost every city, and hojicha mentions in London jumped 114%.

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Summaries are written by Seiichi Studio based on the original releases. Always check the source for the exact details. · RSS