32 hair salons in Fukuoka link members, visit history and treatment records; membership nears 50,000 (company announcement)
Enmish Inc. says it built a Salesforce-based customer platform and supports email and LINE messaging for Neo Ardent, which runs 32 hair salons in Fukuoka. Membership, visit history and treatment records are shared between stores and marketing, and membership reached 49,742 as of October 29, 2026.
Key points
- Smaregi (checkout), LINE, barcode check-in, membership, visit history and treatment records are connected into one customer record
- Support began in July 2025; the platform runs across 32 salons (188 staff), with 49,742 members as of October 29, 2026
- The project will be presented at Salesforce World Tour Tokyo on Nov 19, 17:00–17:30 (free, advance registration)
Background
The companies explain that keeping personal service as stores grow requires linking booking, checkout, visits and treatment information. Follow-up messages and coupons after visits continue to be supported. Note that this is the vendor’s own announcement.
What it means for shops
When membership, visits and treatment records are scattered, follow-up and rebooking prompts depend on individual staff. Even small salons can borrow the idea of connecting booking, checkout and LINE data.
What shops should do
- List where booking, checkout, LINE and treatment-record data currently sit separately
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Summaries are written by Seiichi Studio based on the original releases. Always check the source for the exact details.