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Industry updates

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Thailand's new notice on Buddhist-holiday alcohol sales bans takes effect Nov 7

A new Thai notice banning alcohol sales on Buddhist holidays took effect on November 7, 2026. The ban itself is not new, but the legal basis has changed because the issuing authority is different. Exporters of alcohol to Thailand and businesses running restaurants or shops there should check the details.

Key points

  1. The Alcohol Beverage Control Committee notice 2026 was published in the Royal Gazette on Nov 6 and took effect on Nov 7
  2. Five types of venues are exempt, including passenger facilities in international airports, entertainment venues and hotels
  3. The 2027 holidays covered are Feb 21, May 20, Jul 18, Jul 19 and Oct 15

Background

Until now the rule operated under a 2025 Prime Minister's Office notice. The revised Alcohol Beverage Control Act, in force since Sept 18, 2025, moved the power to designate no-sale days from the Prime Minister's Office to the Alcohol Beverage Control Committee, so a new notice was needed.

The new notice repeals the May 7, 2025 Prime Minister's Office notice and restates the ban on sales on Buddhist holidays.

What it means for shops

Companies exporting sake, liqueurs and similar products to Thailand, and Japanese-run restaurants or shops there, are affected in holiday sales, stock and event planning. Even exempt venues must take measures to screen for and prevent drinking by minors.

What shops should do

  1. Add the 2027 holidays (Feb 21, May 20, Jul 18-19, Oct 15) to your sales and promotion calendar

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Original releaseJETRO ビジネス短信jetro.go.jp ↗

Summaries are written by Seiichi Studio based on the original releases. Always check the source for the exact details.

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