Kagoshima Promotes Shinkansen Fare Campaign at Hong Kong Expo With 250,000+ Visitors
According to JETRO, a Hong Kong travel expo held September 25-27 drew more than 250,000 visitors, and Kagoshima Prefecture used it to promote a campaign offering an amount equal to a one-way Shinkansen fare, run with JR Kyushu and Klook. It points to strong Hong Kong travel demand and visitors with concrete destinations in mind.
Key points
- Hong Kong Holiday & Travel Expo 2026 Autumn ran Sept 25-27; organizers reported 250,000+ visitors and 1,000+ travel products over three days
- Kagoshima promoted its Klook campaign (launched Sept 18) giving an amount equal to a one-way Hakata-Kagoshima Shinkansen fare, at the JR Kyushu and Klook booths
- About 2,300 campaign flyers and 1,000 prefectural tourism brochures were handed out during the expo
Background
The expo featured products covering more than 150 countries and regions, and interest in multi-stop tours of Central Asia and mainland China grew, showing wider destination choice.
JETRO's on-site report says visitors were more likely than at general consumer events to be seriously planning trips, asking specific questions about access, recommended spots and touring within the prefecture. JR Kyushu also sells regional passes for travel around Kagoshima.
What it means for shops
For restaurants, lodging and shops outside the big cities that want Hong Kong visitors, a transport-subsidy campaign can be a reason to visit. But Hong Kong travelers now have more destinations to choose from, so clear information is key to being picked as a stop.
What shops should do
- Ask your municipality or tourism association whether any inbound campaigns with OTAs or transport companies cover your area
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Summaries are written by Seiichi Studio based on the original releases. Always check the source for the exact details.