MAFF to promote rice and rice-product exports at the Nov. 11–13 Japan Food Export EXPO
Japan’s Ministry of Agriculture, Forestry and Fisheries (MAFF) will take part in the 13th “Japanese Food” Export EXPO WINTER at Tokyo Big Sight from November 11 to 13, presenting its efforts to expand exports of rice and rice products. The display will introduce rice-flour products, rice crackers and packaged rice by use and occasion to buyers in Japan and abroad.
Key points
- Dates: Wed. Nov. 11 to Fri. Nov. 13, 10:00–17:00 daily, at Tokyo Big Sight (organiser: RX Japan)
- Concept is “DISCOVER JAPANESE RICE”, run with the All Japan Rice and Rice-Related Food Export Promotion Council
- Three display categories: Rice Snacks, Rice Baking (rice-flour bread and baked goods) and Rice Products (packaged rice, brown-rice products)
Background
MAFF says the aim is to deepen understanding of Japanese rice and processed rice products and generate new export deals. Rather than only exporting rice itself, the display highlights processed products such as rice flour, rice crackers and packaged rice by use case.
What it means for shops
For food makers, bakeries, confectioners and restaurants that make rice-flour bread, baked goods, rice crackers or packaged rice, this is a chance to be seen by overseas buyers. Small businesses curious about exporting can also learn how others present and sell products abroad.
What shops should do
- If you are interested in exporting, check the official site for exhibitors and visitor registration
🔒 2 more action items for subscribers
Summaries are written by Seiichi Studio based on the original releases. Always check the source for the exact details.