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Industry updates

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Ginza/Tsukiji sushi: 9,511 of 16,656 Google reviews are in foreign languages

Japanese firm mov analyzed Google Maps reviews for 627 sushi restaurants in Ginza and Tsukiji and published an inbound-visitor popularity ranking. Of 16,656 reviews, 9,511 were in foreign languages, and the top spot went to Tokyo Sushi ITAMAE SUSHI Shimbashi. It shows how much foreign-language reviews can shape where visitors eat.

Key points

  1. 627 Ginza/Tsukiji sushi restaurants chosen by Honichi Labo; Google Maps reviews from April 1 to October 28, 2026 analyzed
  2. Of 16,656 reviews in total, 9,511 were in foreign languages
  3. No. 1 is Tokyo Sushi ITAMAE SUSHI Shimbashi with 695 foreign-language reviews in about seven months; No. 2 is the same brand's GINZA SIX store, No. 3 Ginza Sushi Sakura

Background

The ranking comes from mov's own analysis using its review tool Kutikomi.com (inbound option). A new section compares foreign-language and Japanese reviews across nine themes such as service, multilingual support, foreigner-friendliness, experience and live atmosphere; in one theme, foreign reviewers mentioned it 15.3 points more often than Japanese reviewers.

The specific themes and per-language trends are in the company's free report. Note that the survey is published by a service vendor.

What it means for shops

In areas popular with visitors, foreign-language reviews appear to be as numerous as, or more numerous than, Japanese ones. How your shop looks and whether you reply in those languages on Google Maps may influence bookings and walk-ins. Even outside tourist districts, it is worth checking the language mix of your own reviews.

What shops should do

  1. Open your Google Maps reviews and check how many are in foreign languages

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Original releasePR TIMESprtimes.jp ↗

Summaries are written by Seiichi Studio based on the original releases. Always check the source for the exact details.

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