Namba shopping complexes launch web service for inbound tourists, with a 10% coupon on first sign-up
NANKAI launched “NANKAI NAMBA TOURIST” on August 26 for foreign visitors at about 500 shops across Namba Parks, Namba City, Namba Skyo and Namba EKIKAN in Osaka. It works in a web browser in four languages, and first-time registrants receive a web coupon worth 10% of their purchases (up to ¥3,000).
Key points
- Browser-based, no app; available in English, Simplified and Traditional Chinese, and Korean
- First registration gives a web coupon worth 10% of purchases (up to ¥3,000); 1 point per ¥110 (tax incl.), 1 point = ¥1
- Tax-free sales were about 19% of total sales in FY2025, and tax-free transactions rose about 25% year on year in April–June 2026
Background
Namba Parks and Namba City are reachable from Kansai Airport without changing trains and are popular with inbound tourists. NANKAI says it will link attributes such as nationality, gender and birth year with purchase data (store and amount) to guide tenant planning and promotions.
What it means for shops
Shops in these facilities become part of promotions built on inbound-visitor purchase data. Landlords building their own digital touchpoints with foreign visitors may become more common at other facilities.
What shops should do
- If you are a tenant, ask the facility manager how coupons and participation work
🔒 2 more action items for subscribers
Summaries are written by Seiichi Studio based on the original releases. Always check the source for the exact details.