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Industry updates

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Sendai's Top Spot for Foreign Visitors Is Kushikatsu Tanaka: 1,197 Foreign-Language Reviews Analyzed

mov Inc., which runs the inbound-tourism media Honichi Lab, analyzed Google Maps reviews for 2,339 restaurants in Sendai and published a popularity ranking among foreign visitors. Kushikatsu Tanaka Sendai ranked first with 63 foreign-language reviews in about two months. It is a useful benchmark for restaurants working on review management for overseas guests.

Key points

  1. Scope: 2,339 Sendai restaurants; review period August 29 to October 26, 2026
  2. Of 10,029 total reviews, 1,197 were in foreign languages
  3. No. 1 Kushikatsu Tanaka Sendai (63 foreign-language reviews), No. 2 Gansosendai Hitokuchi Gyoza Azuma Nakakecho, No. 3 O'denbar Umami Sendai

Background

mov used the inbound option of its own review-management service, Kutikomi.com, to analyze publicly available Google Maps reviews. A new chapter compares what Japanese and foreign-language reviews mention across nine themes; in the theme with the largest gap, foreigners mentioned it 10.1 points more often than Japanese reviewers. Note that mov sells review-management services (source: PR TIMES).

What it means for shops

Foreign guests may judge things Japanese guests do not stress, such as multilingual support and service. Restaurants in areas with many visitors should treat the number of foreign-language Google Maps reviews and replies as a factor in attracting customers.

What shops should do

  1. Check how many foreign-language reviews your Google Maps listing has and what they say

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Original releasePR TIMESprtimes.jp ↗

Summaries are written by Seiichi Studio based on the original releases. Always check the source for the exact details.

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